TABLE OF CONTENT

nINTRODUCTION

nPRODUCT DESCRIPTION

nSUCCESS POTENTIAL

nFINANCIAL PROJECTIONS

nSKILLS AND ABILITIES FOR SUCCESS

nPRODUCTION FEASIBILITY

nLAND

nPOND CONSTRUCTION

nEQUIPMENTS

nPOWER SOURCES

nFISH STOCK

nFISH HATCHERY EQUIPMENT

nFEEDS

nFEED MILL EQUIPMENT

nFUEL AND CHEMICALS

nLABOUR AND MAINTENANCE

nHARVESTING AND MARKETING

nCONCLUSION AND SUMMARY

INTRODUCTION

The culture of African Catfish (Clarias gariepinus) is of interest
here. The production method to be employed is a flow through system
as opposed to re-circulatory system, which is very expensive to
install. The pond types to be employed are concrete tank ponds and
earthen pond, which will serve as the drainage facility, whilst
still using it to rear fishes.

PRODUCT DESCRIPTION

The product is live and sold live. It will be marketed both on
wholesale basis and retail basis. The Catfish is desirable to
produce because of it hardy and high tolerant nature, ability to
adapt to culture conditions and high feed to flesh conversion rate,
which is about 70%. It is desirable too to market due to its general
acceptability as an alternative source of animal protein. Its
protein content is higher compared to meat and poultry.

SUCCESS POTENTIAL

The Catfish market in Nigeria is large, inexhaustible and
profitable. This can be attested to by feelers from existing
farmers, various conferences on fish farming and meetings of
association of Catfish farmers. The local market women who trade in
fish sale are the primary market targets in the industry.
Restaurants and individuals are secondary, while other fish farmers
are tertiary.

To be unique from existing or future competition we need to consider
the following some of which can serve as unique marketing strategy:

Sell good fish species
Guarantee supply
Have a corporate outlook
Provide standby transportation for buyers from the farm
Design promotions targeted at the market women

Complete Article

About the Author

Robert Oni
African Imports - African-Exports.lyonscraft.com