| Put Your Promotions on Auto Pilot
by: Tracie Johansen
Put Your Promotions on Auto Pilot by Tracie Johansen Autoresponders are one of the most useful communication tools on the Internet. Imagine a completely automated system that delivers instant information to your potential customers and then personalizes follow up with them automatically over the coming days, weeks, and months. By having autoresponder capability on your web site, you can immediately provide visitors with the ability to access by email such information as reports, order forms, price lists etc. The email you send as an autoresponder will also have the ability to contain any promotional material you want to distribute to the recipient. The emailed information is then delivered, ON DEMAND, anytime, 24 hours a day, 7 days a week. Here is a list of features you want to make sure are available with your autoresponder service. * No Usage Fees: You pay a flat monthly fee regardless of your autoresponders' usage. You pay the same monthly fee whether your auto responders are used 100 times a month or 100,000 times a month. * Prospects request information via email or your website, and it is automatically delivered within seconds. * Make sure your autoresponder is set up to send out not only an instant reply, but a series of follow-up messages. * No limit to length of your messages. * Tracking for you to keep track of usage and email addresses. * A copy of each request is forwarded to your email account. This enables you to immediately answer any specific questions your prospect may have. * A Daily log is forwarded to your email address. * Online user area to make unlimited changes to your autoresponder messages. * You should be able to customize the "from" address on your autoresponders. * Automatic link for remove requests with one click. * You can control the time intervals between messages. * You can add or delete the email addresses. * Free service autoresponders should have a minimum of advertisements at the END of your message. There are many ways of utilizing the power of autoresponders: 1. Sample Copy of your Newsletter for potential subscribers. 2. Offer Free Marketing Courses. 3. Set up tips for Marketing or anything that targets your market. 4. Articles: If you are interested in submitting articles for publication many sites prefer them to be available by autoresponder. You can also offer your visitors a series of articles. 5. Offer free reports on several different subjects and use your signature file at the end to promote your site. 6. Offer a list of FAQ about your business. 7. Information about your Business Opportunity. 8. You can offer lists of e-books available on the Internet, what they are about and where to download them. 9. Send out your complete product list and prices. 10. The features of your products, described in detail. 11. Order confirmations 12. Set-up a follow-up letter to potential customers. 13. Adverting rates and information on how to advertise in your newsletter or on your site. 14. Email Catalogs: You can use your email, autoresponders to deliver your product catalog or service brochures. Your customers can request your email catalogs 24 hours a day and receives them right away. 15. Add your autoresponder email address to your signature file for instant information requests. You can keep track of where you are getting the best results on advertising your autoresponder messages by simply placing an ad key at the end of your autoresponder address to let you know which ad it came from. i.e., your address marketing@myautobot.com simply put a code at the end using a ? and follow it with the code number you assign to each ad. if you are placing hundreds of ads track them, and as you file each place you posted to give it your own code number, and simply put it on the end of the address: marketing@myautobot.com/?124 when you receive your confirmations from your autoresponder service you will see the codes and know where the ad came from. Be sure to Thank people for requesting the information and politely let them know you would like to keep in touch. In the last follow-up message tell them you have added them to your update list, but if they prefer not to be, how they can immediately be removed. Also, be sure to include instructions for subscribing to your newsletter in each message. Here are my favorite autoresponders Free or low cost, Unlimited Follow-ups, Whether you need 3 or 300 follow-up messages delivered. Get Response will deliver them. Wizards of the Web Seven Messages delivered at intervals you set. http://www.ipromoteit.com/aweber.html SoftSend Follow-up Autoresponders http://www.ipromoteit.com/SoftSend.html Followup101 - Your source for autoresponders Order auto-responders that allow up to 52 messages, one message a week for one year. http://www.ipromoteit.com/Followup101.html I hope this information has helped you in your marketing efforts and look forward to hearing any comments or suggestions. You may use this article on your website or in your newsletter as long as the resource box below is included. To receive this article by autoresponder Click Here! autopilot@1001beautytips.com ---------------------------------------------------------------- ©2002 Tracie Johansen WANTED: Your Articles for my eZine Articles by Autoresponder is seeking well written articles in almost any category. All articles must be available by autoresponder. To Place one of your articles completely free in our eZine, Click Here! http://www.ipromoteit.com/addarticle.html ----------------------------------------------------------- |
